Arts & Entertainment, Music

Arts & Entertainment, Music

PGA Tour, LIV merger may lead to higher viewers and costs for golf…

By Sheila Dang June 7 (Reuters) – The stunning announcement on Tuesday of a merger between the PGA Tour, DP World Tour and Saudi-backed LIV Golf could generate higher viewership, and loftier costs, for advertisers and sponsors to reach golf audiences, marketing experts said. The move ends a bitter legal battle between the organizations that …

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