’t very comfortable sporting a swimsuit and tie. Fast forward to the nineties. Workplaces are extra casual than ever, and plenty of males are sporting jeans, shorts and even t-shirts to work. The concept of “casual Friday” has started to spread to the rest of the week. The denim behemoth, Levi’s, notices a gap within the menswear market, and they resolve to fill in the area between denims and fits with their new line of khaki pants called Dockers. Even if Jerry hated these commercials, which on the time had been very unique, they labored. Guys in all places fell in love with relaxed match cotton Dockers.
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